40 ROAS in the European Market with a Granular Google Ads Structure – Roomart DE
Roomart DE is an e-commerce brand specializing in bathroom cabinets and home furniture, seeking to expand its presence across Europe.
To achieve rapid growth, Perfomize implemented a granular Google Ads structure, enhanced visual content, and integrated multi-channel advertising—driving exceptional ROAS and sales performance in a competitive market.
Through an integrated approach that combined granular targeting, high-quality content production, and marketplace optimization, Roomart DE achieved outstanding ROAS and improved brand positioning in the European furniture market. This strategy proves that precision, creativity, and multi-channel execution are key to sustainable e-commerce growth.
Background & Challenge
Roomart DE aimed to boost its visibility across major European marketplaces, including Amazon, Otto, and Home24. However, it faced several challenges:
- Overly Broad Ad Targeting: Existing campaigns reached wide audiences but lacked conversion focus.
- Visual Adaptation for Target Market: Product imagery needed to align with European consumer aesthetics.
- Platform-Specific Optimization: Listings required better positioning to compete on marketplace platforms.
Objectives
- Achieve high ROAS through precision-targeted campaigns.
- Improve product perception and engagement through premium visual content.
- Increase visibility and sales across both e-commerce platforms and marketplaces.
Strategy & Implementation
Granular Google Ads Setup
Built category-specific campaigns to optimize budget allocation and target high-intent audiences.
Pinterest Ads for Inspiration-Driven Shoppers
Captured traffic from users actively seeking home and bathroom design ideas.
3D Render & Video Production
Created premium-quality visuals to elevate brand perception and product desirability.
Marketplace Optimization
Improved product listings on Amazon, Otto, and Home24 for better search visibility and click-through rates.
Result
25
increase in traffic from Pinterest Ads.
60
improvement in product visibility on Amazon Marketplace.
35
higher conversion rate from social media traffic.
40 ROAS achieved on Google Ads campaigns.
