End-to-End Go-to-Market Strategy for D2C Growth – Braun
Braun, a global leader in grooming and personal care products, sought to expand its Direct-to-Consumer (D2C) business model for its electronic shavers and personal care line.
The brand needed a comprehensive market entry strategy that addressed every stage of the customer journey, from launch to conversion optimization. This case study details how an end-to-end go-to-market plan drove substantial sales growth and improved the customer experience.
By executing a fully integrated go-to-market strategy, Braun successfully launched its D2C personal care line and achieved strong growth in a highly competitive category. The coordinated approach—combining market research, targeted campaigns, and UX improvements—demonstrates how end-to-end planning can fast-track success in the direct-to-consumer space.
Background & Challenge
Launching a D2C model from scratch came with several challenges:
- Building a Market Strategy from Zero: Establishing pricing, positioning, and channels for a direct sales approach.
- Competitive Advertising Landscape: Navigating a category with strong ad presence from rival brands.
- Balancing Brand Awareness with Rapid Sales Targets: Generating visibility without delaying revenue objectives.
Objectives
- Develop a full-scale go-to-market strategy for D2C.
- Boost early-stage sales performance while increasing brand recognition.
- Optimize the customer experience to maximize conversions.
Strategy & Implementation
Market & Competitor Analysis
Conducted deep research to define optimal pricing, positioning, and target segments.
Conversion-Focused Google & Meta Ads
Deployed segmented ad campaigns designed to capture high-intent traffic and drive immediate sales.
Launch Communication
- Produced creative assets tailored for different audience segments.
- Built awareness and urgency through storytelling and product benefits.
User Experience Optimization
Streamlined checkout flow and introduced UX improvements that directly increased cart-to-purchase rates.
Result
45
sales growth in the first 6 months.
20
reduction in cart abandonment rates.
6
Average ROAS on launch campaigns.
