Lead Form for High Conversion – Mahlas Yayınları
Mahlas Yayınları is a publishing house specializing in book printing and publishing services.
In a competitive publishing industry, reaching aspiring authors is crucial for sustained growth. This case study explores how Mahlas Yayınları successfully increased lead conversions and reduced acquisition costs through targeted digital marketing campaigns.
By combining strategic targeting with form optimization, Mahlas Yayınları achieved substantial improvements in conversion efficiency and cost-effectiveness. This case demonstrates that even in specialized industries like publishing, well-executed digital campaigns can drive measurable and sustainable growth.
Background & Challenge
The publishing sector presents unique marketing challenges:
- Reaching Potential Authors: Identifying and connecting with aspiring writers before they sign with other publishers.
- Increasing Form Submission Rates: Improving the number of qualified leads generated from interest forms.
- Achieving High Conversion on a Limited Budget: Maintaining cost efficiency while ensuring strong lead quality.
Mahlas Yayınları needed a cost-effective, high-impact strategy to increase lead generation without compromising on quality.
Objectives
The main goal was to design lead form campaigns that:
- Boosted form submission rates.
- Lowered cost per lead.
- Expanded the pool of potential authors for future publications.
Strategy & Implementation
Google Ads Lead Form Extensions Integration
Added native lead forms directly to ads to reduce the number of clicks and steps required to submit interest.
Meta Ads Targeting Authors
Leveraged detailed interest targeting on Facebook and Instagram to reach individuals engaged in writing groups, literature forums, and publishing-related content.
Form Optimization
- Reduced the number of required fields to increase completion rates.
- Used clear, concise wording to ensure users understood the value proposition quickly.
Result
40
decrease in cost per lead.
55
increase in conversion rate from ad click to form submission.
60
growth in the pool of potential authors for future publishing projects.
