Real-Time Search Campaign Drives Launch Success – Logitech
Logitech, a globally recognized leader in computer peripherals, sought to maximize the impact of a new product launch in a highly competitive market.
The brand needed to capture high-intent customers during the exact moments they were actively searching, while ensuring the launch budget delivered maximum return. This case study showcases how a real-time search campaign generated exceptional traffic and sales performance during the launch period. By leveraging real-time search insights and precise targeting, Logitech’s launch campaign captured peak-intent audiences, exceeded industry CTR benchmarks, and converted at high rates—all within budget. This approach illustrates how timing and data-driven execution can transform a product launch into a sales success story.
Background & Challenge
Launching a new product simultaneously with competitors posed several challenges:
- Market Entry Timing: Entering the market at the same time as competing brands.
- Capturing the Right Moment: Engaging the target audience at peak search intent.
- Maximizing Launch Budget Efficiency: Driving the highest possible conversions within a fixed budget.
Objectives
- Increase search-driven traffic during the product launch window.
- Outperform industry benchmarks in click-through rate (CTR).
- Convert high-intent searches into sales at optimal cost.
Strategy & Implementation
Real-Time Search Campaign
Monitored live search volume spikes and activated ads at peak moments to capture high-intent audiences.
Google Ads Optimization
Refined keyword targeting and segmented campaigns to reach the most relevant user groups.
Launch Calendar Integration
Synced ad creatives with the product launch timeline, ensuring timely and relevant messaging.
Remarketing During Launch
Retargeted users who engaged during the launch week but did not initially convert, driving additional sales.
Results
180
increase in search-driven traffic during launch week.
2
CTR 2x higher than the industry average
80
Achieved maximum sales conversions within the allocated launch budget.
