SEO and Google Ads Deliver 40 ROAS – Vita Uniform
Vita Uniform is a specialized medical wear brand providing high-quality uniforms for doctors and nurses.
Operating in a niche market, the brand needed to increase its visibility, drive high-intent traffic, and ensure maximum returns from advertising spend. This case study details how an integrated SEO and Google Ads strategy resulted in a remarkable 40 Return on Ad Spend (ROAS).
By aligning keyword strategy across both SEO and Google Ads, Vita Uniform was able to dominate search results in its niche while delivering a significant return on ad spend. This integrated approach not only improved visibility but also drove highly qualified traffic that converted at an exceptional rate.
Background & Challenge
The medical apparel sector presents several digital marketing hurdles:
- Visibility in Competitive Keywords: Achieving high rankings for competitive search terms within a niche industry.
- Driving Conversion-Focused Traffic: Attracting visitors with strong purchase intent rather than general browsers.
- Efficient Budget Allocation: Ensuring ad spend directly translates to profitable conversions.
Objectives
- Secure top search engine positions for high-value keywords.
- Generate targeted traffic with higher conversion potential.
- Optimize ad spend to maximize ROAS.
Strategy & Implementation
Keyword Analysis & Selection
Conducted in-depth keyword research to identify high-volume and high-conversion potential terms specific to the medical wear sector.
Google Ads Optimization
- Implemented tightly segmented, conversion-focused campaigns targeting product-specific keywords.
- Used bid strategies to lower costs while maintaining strong ad positions.
SEO Optimization
- Enhanced on-page SEO through improved metadata, optimized product descriptions, and strategic internal linking.
- Built high-quality backlinks to boost domain authority and improve organic rankings.
Results
40
ROAS achieved in Google Ads campaigns.
55
increase in organic traffic.
25
reduction in cost-per-click (CPC) across paid campaigns.
