Shopify E-Commerce Development & Digital Growth for TAC Diamond
TAC Diamond is a fine jewelry brand based in Turkey, offering timeless diamond and gold collections through its online store.
To establish a powerful digital presence and drive direct-to-consumer sales, the brand required a well-designed, scalable, and high-performing e-commerce platform. We managed the entire project—from UI/UX design and Shopify development to CRM setup, mail integrations, SEO, and speed optimization. This case study outlines the measurable impact of that transformation.
TAC Diamond’s Shopify-based e-commerce platform is now a high-performance, scalable digital flagship for the brand. From design and development to SEO and CRM, we created a system that delivers results across engagement, sales, and visibility. This project illustrates how boutique e-commerce brands can launch and grow effectively with the right strategy and technical foundation.
Background & Challenge
- New Brand Launch: TAC Diamond needed a digital storefront that reflected the elegance and value of its products while enabling seamless e-commerce operations.
- E-Commerce from Scratch: Product catalog setup, variant handling, secure checkout, and platform configuration were all required.
- Growth Goals: The brand aimed to improve visibility, user experience, and traffic quality in a highly competitive jewelry space.
Objectives
- Build a conversion-optimized Shopify store with strong visual branding and intuitive navigation.
- Ensure SEO and content structure were aligned with jewelry search trends and buyer intent.
- Integrate CRM and email tools for customer communication and automation.
- Improve overall performance metrics to enhance user experience and engagement.
Strategy & Implementation
Design & UI/UX Execution
- Created a minimalist and luxurious design system in line with TAC Diamond’s brand identity.
- Developed user-friendly product and category pages with filtering, sizing guides, and detailed specifications.
- Prioritized mobile-first layouts and smooth visual storytelling across key pages (Home, Collection, Product, Checkout).
Shopify Development & Product Setup
- Fully built the website on Shopify, including theme customization, domain setup, and store configuration.
- Uploaded and structured all products with SEO-optimized titles, images, and tags.
- Connected payment gateways, shipping rules, discount codes, and customer account flows.
CRM & Email Integration
- Implemented CRM tools to collect and manage leads, abandoned carts, and post-sale communications.
- Integrated email marketing systems with triggers for welcome emails, purchase confirmations, and re-engagement flows.
SEO & Performance Optimization
- Conducted keyword optimization for category, product, and brand pages.
- Achieved +50% increase in organic visibility through structured meta content, alt tags, and clean URLs.
- Applied Shopify-specific performance enhancements, resulting in +80% increase in loading speed.
Result
70
increase in total website traffic
60
organic growth in Google search visibility
75
boost in performance and site speed
🛍️ Seamless Shopify e-commerce experience with fully integrated product catalog
📬 CRM and email workflows live for ongoing customer communication and retention
